Web 2.0 has 2 very different audiences, only 1 is scalable
Most Many Gen Y (self titled) “social media experts” rely on personal perspective when creating and evaluating apps. This narrow outlook has built an abundance of social applications desperately looking for an audience.
2 samples:
A.
“Viral marketing! You can now create & cram viral features into your app and po-pow scalable success in 64 hours!”
B.
(thinking it sounds like a sales pitch for life support equipment)
“Put viral marketing efforts in the back seat. Think user experience and how innovation could make for a deep and sticky application. Then maybe, just maybe…. An audience will drive your viral awareness”
